Politics By Design #1: Independent Group For Change.

by Chris Tregenza 

Over the course of the election campaign,our letterboxes are going to be choked with campaign materials on glossy paper that either go straight to the bottom of the cat litter tray or recycling bin. However, Chris Tregenza loves his campaign material, and wants you to as well. Thus, over the next few weeks Chris will be reviewing every leaflet that he gets sent – not for policy, necessarily, more for the aesthetic awfulness and other important considerations.

If you get a particularly interesting piece of campaign material from a Broxtowe candidate, send it over to mattgoold23@hotmail.com, and we’ll serve it up to Chris.

We start off with the earliest leaflet to go out, from Anna Soubry’s Independent Group for Change.

ccf08112019_1.jpg

Overall

Oh  jeez. This is why you should pay for professional design and not rely on an intern who knows how to use Photoshop.

Colour Use

Not too bad when you consider all the political parties have nicked the good colours. The orange / pink / blue combination is a nice palette which works well on a dark background but is too weak when used on white.

Typography

Anna must have amazing eyesight because the 9pt body text is minuscule to my tired old eyes. No one is going to read anything this small.

 Images

She must be one of the most photographed back-benchers so why the hell are the photos so crap? The photos are tiny, it’s almost impossible to see Anna in them.

CCF08112019_2

 Truthiness

No obvious pork pies, just the usual half-truths we expect from our politicians.

 Message

God knows what Anna thinks the point of leaflet is. Rather than pitching herself as the “Remain” candidate or making the most of her outspoken, stand-up-to-power persona, it tries to do everything and predictably ends up doing nothing.

 Summary

I doubt this will be the worst leaflet of the campaign but it sets the bar pretty low.

Chris Tregenza doesn’t have a real job so spends his time on twitter as @Tregenza 

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2 thoughts on “Politics By Design #1: Independent Group For Change.

  1. Robert Howard says:

    Can Chris please include foldability in his measure/test of election material please. Most leaflets are not designed to go through letterboxes and are so creased that they land on the other side bin ready. I know this because I deliver enough of them! A great review of leaflet 1. This is going to be fun!

  2. […] posting death threats on everything she posts. (This is only a slight exaggeration). Plus, Anna’s complete lack of design awareness means her header photo is so bad she cuts off part of her own face and her avatar is a nondescript […]

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